ORIGIN

Straight Elite isn’t just a brand; it’s a movement born from the love of basketball. Founded in 2013 by Travis Lyland and a group of close friends, Straight Elite started as a basketball group, united by the shared passion for the sport and the powerful culture surrounding it.

From the street courts of New York City, Straight Elite has always been more than just playing the game. It's about community, self-expression, and challenging the status quo.

Our brand serves as a platform for storytelling, connecting people from all walks of life through sports, relationships, and shared experiences.